The Eye Ball!

The Narrative 

“The Eye Ball” is the sequel to “Our Family Know Glasses”, and continues the true-ish story of the Voorthuis family, optically-obsessed owners of Georgetown Optician. Like the original film “The Eye Ball” was conceived and created by Design Army, who hatched a wild tale involving a short sighted optical instruments heiress, villainous butler, purloined heirlooms, and a cast of 50 hunting hounds. Highly stylized and told through a fashion lens, the story begins with an invitation to “The Eye Ball” from Grandma Ida. The family arrives at Ida’s Gothic mansion and are surprised (not in a good way) to meet Ida’s overly accommodating butler, Igor. Turns out “The Eye Ball” is less a ball than pretext for the family to polish their skills at the altar of their idol, and to view their most precious heirloom, the first glasses Ida ever made. Shriek, horror! The glasses get pilfered in the night, and in a classic case of “butler profiling” Igor becomes suspect number 1. But if The Butler didn’t do it, whodunnit?

The Creative

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Eyes Say More Than Words

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The Campaign