The Campaign

This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son. Design Army created the concept and storyboard; cast actors and voiceover talent; provided direction for styling and costuming; designed the set and built props; and oversaw every last detail of creating the film, including post-production color grading. Agency: Design Army Chief Creative Officer & Creative Director: Pum Lefebure Creative Director: Jake Lefebure Art Director: Mariela Hsu Art Director: Sucha Becky Editorial Director: Holly E. Thomas Designer: Gabriela Hernandez Copywriter: Mark Welsh Production Coordinator: Margaret Wedgwood Director & Cinematographer: Dean Alexander Editor: David Grossbach Color Grading: CVLT NYC Assistant Camera: Jonny Myer Digital Tech: Andrew Becker Gaffer: Mark Hutchinson Key Grip : Eddie Homan Grip/Electric: Jason Hubert Grip PA: Jenna Richardson Hair & Makeup: Dale Johnson Hair & Makeup Assistant/Manicurist: Holly Burnham Wardrobe Styling: Michelle Onofrio Wardrobe Stylist Assistant: Sophia Rubsamen Actor - Dad: Larry Campbell Actor - Teen Daughter: Hallie Hutchinson Actor - Teen Son: David James Actor - Young Son: Gage Gunderson Actor - Young Daughter: Cathryn Short Voice Over Talent: Donnie Special Guest: Troy the Beagle Food Styling: Sidra Forman Pastry: Leslie Poyourow, Fancy Cakes by Leslie Props: Amanda McClements, Salt & Sundry A Special Thanks To: Modelogic Mid-Atlantic Stacie Vanchieri T.H.E. Artist Agency Lynda Erkiletian Elizabeth Centenari Sondra Ortagus Justin A. Batoff Jeremy Batoff Henry Wright Sophie Lefebure Chloe Alexander The Voorthuis Family

The Narrative 

This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer — in a quirky, creative way with a high-fashion sensibility. Shot in a historic mansion in Maryland horse country by director Dean Alexander, the film tells the story of three characters — Isaac, the father; Irene, the daughter; and Ivan, the son.

The creative